HELM, a leading provider of agricultural solutions, is thrilled to announce the expansion of its Plant Advantage™ portfolio with the introduction of two groundbreaking products designed to reshape the soil and unlock the full potential of plant growth. With the addition of Contour™ and UpLink™, these technologies can help unlock that potential in the plant creating additional yield through nutrient utilization.
While we’ve have been successful at protecting nutrient loss in the soil, we tend to overlook utilization in the plant. In the US, applied nitrogen is an estimated 70 percent efficient. To get to the next level of nitrogen efficiency, the impact must occur in the plants’ internal pathways.
Contour, a versatile soil improvement product, is meticulously crafted to enhance soil quality and plant performance across various parameters. Leveraging proprietary bacterial metabolites, Contour promotes nutrient availability, drives robust root growth, aids in residue management, enhances microbial activity, and optimizes overall soil functionality. Its compatibility with Integrated Pest Management (IPM) programs, starter fertilizers, and other agricultural products makes Contour a convenient and proactive choice for farmers seeking to maximize both crop yields and soil health.
"Contour is a game-changer in soil health, offering farmers an efficient solution to optimize their fields. By leveraging proprietary metabolites, Contour ensures a healthy soil environment throughout the growing season, contributing to the success of crops from seed to harvest," said Tim Eyrich, Plant Advantage Product Development Leader at HELM.
UpLink™, another innovative addition to HELM's Plant Advantage portfolio, combines potassium, molybdenum, and two biostimulants to assimilate nitrates and other usable forms of nitrogen, creating essential amino acids. This groundbreaking formulation increases plant protein production, leading to faster and more abundant growth. Efficient nitrogen assimilation not only makes nitrogen more profitable for farmers but also prompts the plant to acquire more carbon dioxide, thereby improving the photosynthetic process and opening pathways for sustained nitrogen acquisition.
"With UpLink, we're addressing a critical aspect of plant nutrition, making nitrogen more accessible and profitable for farmers. By unlocking efficient nitrogen assimilation, UpLink empowers plants to thrive, ultimately contributing to increased crop productivity and overall farm success," commented Eyrich.
Both Contour and UpLink are part of HELM’s Plant Advantage portfolio, which offers a range of biological products that empower farmers to optimize their agricultural practices, increase efficiency, and achieve sustainable and profitable results. These products help activate genes within plants, optimize critical pathways, and support the vitality of the surrounding soil microbiome to help each plant reach its genetic potential.
“HELM is committed to providing growers with innovative solutions that help them achieve their production goals and overcome the challenges of modern agriculture,” said Dave Schumacher, President of HELM Agro US. “Contour and UpLink are the latest additions to our Plant Advantage portfolio, which bridges the gap between synthetic crop inputs and the new wave of biologicals. We are excited to introduce them to the US market and help growers make more with what they already have.”
HELM Agro US, Inc., located in Tampa, Florida, was founded in 2003. Its parent company, HELM AG, is a multi-billion-dollar family-owned business with a history spanning 123 years. Today, HELM AG is one of the world’s major independent chemical marketing enterprises with more than 100 subsidiaries in over 30 countries. HELM is committed to providing high quality crop protection solutions through innovative chemistries, convenient formulations and uncompromising customer service. This includes high standards in registrations, efficacy of products and customer engagement.
Contour™, Uplink™ and Plant Advantage™ are trademarks of HELM Agro US, Inc. HELM® is a registered trademark of HELM AG. ©2024 HELM Agro US, Inc. All rights reserved.